Email Marketing – Simple Solution to Keeping in touch
Most small & medium scale businesses come in contact with hundreds of leads and clients over a period of time but fail to keep in touch with these leads and past customers or remain on the top of their mind.
Businesses rely on customers’ ability to remember the service provided and recommend them to others or recall the business when such a service is needed once again. Businesses also lose the relationship they would have built with the customers or whoever they came in contact with and build on it further. This would also mean they lose out on offering any new products or services that may be relevant for the same customers.
For example a Gardner who also starts offering driveway cleaning or gutter clearing services can simply market their new service to existing customers and potential list with a simple email. Email marketing still holds a powerful punch with over 25% to 30% opening rates. Email marketing also helps the business share relevant product or service related information with their clients from time to time which can be very crucial. For example an Independent Financial Advisory firm can notify their clients of a Government Policy change that can impact their customers and hence prompt them to take action.
Businesses can leverage email marketing in various levels starting from sharing simple seasonal greeting messages to elaborate newsletters with useful information. Setting up a simple emailing solution can be either done by themselves are with support from a Digital Marketing Agency. Such email solutions also offer an excellent ability to tag customers allowing segmentation and targeted emailing opportunities.
We have been able to help clients set up such emailing solutions with segmentation which has now enabled them to not only remain on the top of customers mind but also regularly offer useful supportive content via these emails.
If you would like to know more please do not hesitate to contact us for a no obligation chat.
Call us on 07879 651732